Work
![HubSpot Blog Redesign](https://www.denhoffdigital.com/hubfs/1-1.png)
HubSpot Blog Rebuild
As the lead marketing strategist, I guided the blog's evolution from a B2B blog to a business media site, achieving over 10 million organic views monthly.
![Podcast Network](https://www.denhoffdigital.com/hubfs/9.png)
HubSpot Podcast Network
Managed a network of 30 shows that generated over 9M downloads per month, worth $450k in value ($50 CPM).
![Hustle Rebrand](https://www.denhoffdigital.com/hubfs/4.png)
The Hustle Rebrand
Collaborated with the Creative Director to establish the visual identity of The Hustle's media outlets, reaching 2.5 million subscribers.
![Hampton Network Launch](https://www.denhoffdigital.com/hubfs/Untitled%20design.png)
Hampton GTM Launch
Lead strategist for the Hampton GTM campaign that drove hundreds of new members. Provided a tailored web strategy, communication plan, and media plan to drive qualified applicants.
![Fresenius Medical Care Website](https://www.denhoffdigital.com/hubfs/3.png)
Fresenius Medical Care Website
Handled the content management system, information architecture, SEO, UX/UI design, and development, attracting over 400,000 monthly visits, 27% from organic search.
![Fresenius Kidney Care Acquisition](https://www.denhoffdigital.com/hubfs/5.png)
Fresenius Kidney Care Acquisition
Directed web, content, and acquisition strategies for the direct-to-patient brand, boosting web traffic by 37% and leads by 32% year-over-year.
![HubSpot Co-Marketing](https://www.denhoffdigital.com/hubfs/6.png)
HubSpot Co-Marketing
Developed co-branded campaigns with key partners, generating 90k leads yearly and influencing approximately $900k in monthly recurring revenue.
![Email Signature Generator](https://www.denhoffdigital.com/hubfs/7.png)
Email Signature Generator
Guided a team in the redesign of the HubSpot Email Signature Generator tool, significantly increasing monthly lead generation. Oversaw conversion path, UX/UI, build, and campaign execution.
![State of Marketing](https://www.denhoffdigital.com/hubfs/8.png)
HubSpot State of Marketing Report
Managed an integrated campaign for the State of Marketing Report, achieving over 150,000 views and 7,000 leads annually.
![HubSpot YouTube Network](https://www.denhoffdigital.com/hubfs/Untitled%20design%20(1).png)
HubSpot YouTube Network
Charged with building the HubSpot YouTube Network. Established the production, audience development, and monetization resources to grow the network to over 10M views and 12k leads monthly.