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Work

Blog Portfolio

HubSpot Blog Rebuild

Led web strategy for the blog's evolution from a B2B blog to a business media site, achieving over 10 million organic views monthly.

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HubSpot Podcast Network

HubSpot Podcast Network

Managed a network of 30 shows that generated over 9M downloads per month, worth $450k in value ($50 CPM).

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Hustle Rebrand

The Hustle Rebrand

Collaborated with the Creative Director to establish the visual identity of The Hustle's media outlets, reaching 2 million subscribers.

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Hampton Portfolio

Hampton GTM Launch

Lead strategist for the Hampton GTM campaign that drove hundreds of new members. Provided a tailored web strategy, communication plan, and media plan to drive qualified applicants.

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Fresenius Medical Care Website

Fresenius Medical Care Website

Led the content management system, information architecture, SEO, UX/UI design, and development, attracting over 400,000 monthly visits, 27% from organic search.

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FKC Portfolio

Fresenius Kidney Care Acquisition

Directed web, content, and acquisition strategies for the direct-to-patient brand, boosting web traffic by 37% and leads by 32% year-over-year.

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HubSpot Co-Marketing

HubSpot Co-Marketing

Developed co-branded campaigns with key partners, generating 90k leads yearly and influencing approximately $900k in monthly recurring revenue.

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5-2

Email Signature Generator

Guided a team in the redesign of the HubSpot Email Signature Generator tool, significantly increasing monthly lead generation. Oversaw conversion path, UX/UI, build, and campaign execution.

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3-2

HubSpot State of Marketing Report

Managed an integrated campaign for the State of Marketing Report, achieving over 150,000 views and 7,000 leads annually.

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HubSpot YouTube Network

HubSpot YouTube Network

Charged with building the HubSpot YouTube Network. Established the production, audience development, and monetization resources to grow the network to over 10M views and 12k leads monthly.

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