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HubSpot Blog Redesign

HubSpot Blog Rebuild

As the lead marketing strategist, I guided the blog's evolution from a B2B blog to a business media site, achieving over 10 million organic views monthly.

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Podcast Network

HubSpot Podcast Network

Managed a network of 30 shows that generated over 9M downloads per month, worth $450k in value ($50 CPM).

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Hustle Rebrand

The Hustle Rebrand

Collaborated with the Creative Director to establish the visual identity of The Hustle's media outlets, reaching 2.5 million subscribers.

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Fresenius Medical Care Website

Fresenius Medical Care Website

Handled the content management system, information architecture, SEO, UX/UI design, and development, attracting over 400,000 monthly visits, 27% from organic search.

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Fresenius Kidney Care Acquisition

Fresenius Kidney Care Acquisition

Directed web, content, and acquisition strategies for the direct-to-patient brand, boosting web traffic by 37% and leads by 32% year-over-year.

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HubSpot Co-Marketing

HubSpot Co-Marketing

Developed co-branded campaigns with key partners, generating 90k leads yearly and influencing approximately $900k in monthly recurring revenue.

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Email Signature Generator

Email Signature Generator

Guided a team in the redesign of the HubSpot Email Signature Generator tool, significantly increasing monthly lead generation. Oversaw conversion path, UX/UI, build, and campaign execution.

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State of Marketing

HubSpot State of Marketing Report

Managed an integrated campaign for the State of Marketing Report, achieving over 150,000 views and 7,000 leads annually.

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