I've spent a decade building audiences and generating demand for brands like HubSpot, The Hustle, and Fresenius. Every week I write a weekly advice column about B2B media strategy, team building, and accelerating your career.
STRATEGIST & PRODUCER
I’ve spent the last decade driving growth for brands like HubSpot, leading teams responsible for 20% of the company’s global leads.
For the past three years, I've helped lead HubSpot's B2B media efforts, from scaling our blogs to managing The Hustle and popular podcasts like My First Million—all aimed at building audiences and acquiring customers.
Before that, I was at Fresenius Medical Care, where I developed digital and acquisition strategies for patients and healthcare providers. From SEO to newsletters and working with creators, I’ve tested and refined what drives real value through B2B media.
Now, I’m focusing on sharing those insights. Each week, I break down the strategies we use so you can apply them to company.
SERVICES
Audience Development
Lead Generation
Web Strategy
Content Marketing
CLIENT WORK
HubSpot
Led multi-channel campaigns, partnerships, and free tools, generating 30% of HubSpot's content leads.
Fresenius Medical Care
Overhauled FMCNA.com to improve user experience, SEO, and content architecture, achieving 350k monthly visits and a 27% increase in organic traffic.
Hampton
Led Hampton go-to-market campaign across web, paid, and lead generation.
The Hustle
Led audience development for The Hustle. Grew the open rate by 8% and expanded into audio and video generating 500k deliveries per month.
Fresenius Kidney Care
Optimized local media campaigns with market intelligence, boosting leads by 32% YoY and cutting acquisition costs by 18%.
HubSpot Creators
Supported the launch of the Creators program and scaled across podcast, YouTube, and newsletters. Driving over 50% of the network’s reach and demand.
