I Help Marketers at Enterprise Brands Think Differently

I believe that all brand and marketing strategy is rooted in one simple rule: be better & be different.

Free Coffee Chat ️
Kyle Home Page Hero-1

Brand Strategy

I conduct research and put together effective marketing and sales strategies. Helping you establish your identity and position your company.

Web Strategy

Partnering with you to design and develop a website that attracts, converts, and supports  customers.

Performance Marketing

I build marketing strategies that help you acquire new customers and delight your currents ones.

FMC Logo
HubSpot Logo
Xerox Logo
Haley Logo
Wunderman Logo-1
The Brief-1

An Industry Newsletter that Lives at the Corner of Brand and Demand

Some media outlets cover brand and creative work. Other B2B blogs love to talk about demand and growth. The Brief does both.

Work

♟Brand Strategy

In 2016, our team launched the Fresenius Kidney Care direct to consumer brand. We developed a brand strategy, brand creative, and communication channels to serve over 190,000 patients in the U.S.

🖥 Web Strategy

Fresenius Medical Care NA consists of 12 lines of business. In 2018, we launched a new corporate website to help patients and physicians navigate the network of care. Establishing a site architecture, creating a digital design language, and developing a high-performing site.

📈 Performance Marketing

Working with the acquisition team at HubSpot we developed an operating model and campaign strategy to acquire leads for the business. Executing a content marketing and promotional strategy to exceed the team goal by 80%.

FMCNA Home Page

Results

HubSpot Testimonial-1
FMCNA Testimonial
Xerox Portfolio
Haley Testimonial

Kyle helped our team come in at 80% over our lead goal. Through his work with our creative team and collaborations across the organization, he has helped us launch some of the most beautiful campaigns we’ve ever executed.

HubSpot

Our working relationship was nothing short of fantastic. He was an incredible champion of FMCNA's mission and goals for the new website. He ran a very efficient team that oversaw every step of the creative process from content audit & ecosystem consolidation to UX, design & development.

Fresenius Medical Care

A social media expert. He quickly became our in-house expert, and he helped redirect our channel from a repository of content to a place where people can actually learn something about Xerox. Beyond these areas, I offer what amounts to the highest praise I can possibly give to anyone: Kyle is a darn good writer.

Xerox

Kyle created an integrated marketing campaign that included blogging, email, and social media initiatives. Our blogs have been featured in local publications, and I have seen an increase in contacts made through search engine results. I have been very pleased with the growth of my leads and the relationships I have developed with my clients and employees online.

Haley Marketing

Request a Consultation

I'd love to learn more about your business and your goals. 

Free Coffee Chat ️