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Learn How to Generate Demand with B2B Media

I've spent a decade building audiences and generating demand for brands like HubSpot, The Hustle, and Fresenius. Every week I write a weekly advice column about B2B media strategy, team building, and accelerating your career.

 

hubspot
The Hustle
Fresenius
Hampton
Xerox
Wunderman

STRATEGIST &
PRODUCER

For the past decade, I helped drive growth at companies like HubSpot, where my team brought in 20% of their global leads.

These last three years, I led HubSpot's B2B media work - negotiating with creators, growing The Hustle, and managing podcasts like My First Million. Before that, I worked at Fresenius Medical Care, developing digital strategies to reach patients and healthcare providers.

I've tested just about everything in B2B media - SEO, newsletters, creator partnerships. Now I share what I've learned.

Every week I share proven B2B strategies - tactics you can use right now to grow your business.

 

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SERVICES

Audience Development


Lead Generation


Web Strategy


Content Marketing

 

CLIENT WORK

HubSpot Lead Generation

HubSpot

Led multi-channel campaigns, partnerships, and free tools, generating 30% of HubSpot's content leads.

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Fresenius Medical Care

Overhauled FMCNA.com to improve user experience, SEO, and content architecture, achieving 350k monthly visits and a 27% increase in organic traffic.

Hampton GTM

Hampton

Led Hampton go-to-market campaign across web, paid, and lead generation.

The Hustle

The Hustle

Led audience development for The Hustle. Grew the open rate by 8% and expanded into audio and video generating 500k deliveries per month.

Fresenius Kidney Care

Fresenius Kidney Care

Optimized local media campaigns with market intelligence, boosting leads by 32% YoY and cutting acquisition costs by 18%. 

 

HubSpot Creators

HubSpot Creators

Supported the launch of the Creators program and scaled across podcast, YouTube, and newsletters. Driving over 50% of the network’s reach and demand.