I've spent a decade building audiences and generating demand for brands like HubSpot, The Hustle, and Fresenius. Every week I write a weekly advice column about B2B media strategy, team building, and accelerating your career.
STRATEGIST & PRODUCER
For the past decade, I helped drive growth at companies like HubSpot, where my team brought in 20% of their global leads.
These last three years, I led HubSpot's B2B media work - negotiating with creators, growing The Hustle, and managing podcasts like My First Million. Before that, I worked at Fresenius Medical Care, developing digital strategies to reach patients and healthcare providers.
I've tested just about everything in B2B media - SEO, newsletters, creator partnerships. Now I share what I've learned.
Every week I share proven B2B strategies - tactics you can use right now to grow your business.
SERVICES
Audience Development
Lead Generation
Web Strategy
Content Marketing
CLIENT WORK
HubSpot
Led multi-channel campaigns, partnerships, and free tools, generating 30% of HubSpot's content leads.
Fresenius Medical Care
Overhauled FMCNA.com to improve user experience, SEO, and content architecture, achieving 350k monthly visits and a 27% increase in organic traffic.
Hampton
Led Hampton go-to-market campaign across web, paid, and lead generation.
The Hustle
Led audience development for The Hustle. Grew the open rate by 8% and expanded into audio and video generating 500k deliveries per month.
Fresenius Kidney Care
Optimized local media campaigns with market intelligence, boosting leads by 32% YoY and cutting acquisition costs by 18%.
HubSpot Creators
Supported the launch of the Creators program and scaled across podcast, YouTube, and newsletters. Driving over 50% of the network’s reach and demand.
