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Learn How to Generate
Demand with B2B Media

I've spent a decade building audiences and generating demand for brands like HubSpot, The Hustle, and Fresenius. Every week I write a weekly advice column about B2B media strategy, team building, and accelerating your career.

 

hubspot
The Hustle
Fresenius
Hampton
Xerox
Wunderman

STRATEGIST &
PRODUCER

I’ve spent the last decade driving growth for brands like HubSpot, leading teams responsible for 20% of the company’s global leads. 

For the past three years, I've helped lead HubSpot's B2B media efforts, from scaling our blogs to managing The Hustle and popular podcasts like My First Million—all aimed at building audiences and acquiring customers.

Before that, I was at Fresenius Medical Care, where I developed digital and acquisition strategies for patients and healthcare providers. From SEO to newsletters and working with creators, I’ve tested and refined what drives real value through B2B media.

Now, I’m focusing on sharing those insights. Each week, I break down the strategies we use so you can apply them to company.

 

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SERVICES

Audience Development


Lead Generation


Web Strategy


Content Marketing

 

CLIENT WORK

HubSpot Lead Generation

HubSpot

Led multi-channel campaigns, partnerships, and free tools, generating 30% of HubSpot's content leads.

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Fresenius Medical Care

Overhauled FMCNA.com to improve user experience, SEO, and content architecture, achieving 350k monthly visits and a 27% increase in organic traffic.

Hampton GTM

Hampton

Led Hampton go-to-market campaign across web, paid, and lead generation.

The Hustle

The Hustle

Led audience development for The Hustle. Grew the open rate by 8% and expanded into audio and video generating 500k deliveries per month.

Fresenius Kidney Care

Fresenius Kidney Care

Optimized local media campaigns with market intelligence, boosting leads by 32% YoY and cutting acquisition costs by 18%. 

 

HubSpot Creators

HubSpot Creators

Supported the launch of the Creators program and scaled across podcast, YouTube, and newsletters. Driving over 50% of the network’s reach and demand.