Startups: Craft Content That Builds Brand & Drives Demand
I’m Kyle. At HubSpot, I lead strategy for The Hustle, My First Million, and our B2B media portfolio — building content that grows audience and revenue. Now, I help startups do the same. My approach blends editorial thinking with performance marketing — so your content builds brand and captures demand.
At HubSpot, I lead content strategy and audience development—scaling the company’s B2B media portfolio. That includes growing The Hustle, managing podcasts like My First Million, and launching creator partnerships that turn content into pipeline.
My experience spans a decade across B2B industries—from healthcare to SaaS—where I’ve built systems around SEO, newsletters, YouTube, and owned media that generate revenue, not just reach.
Beyond HubSpot, I selectively advise startups on content-led growth, creator strategy, and building programs that consistently convert audience into customers.
Each week, I share what’s working: the strategy, systems, and execution behind content that grows your business.
SERVICES
Audience Development
Lead Generation
Web Strategy
Content Marketing
CLIENT WORK
HubSpot
Led multi-channel campaigns, partnerships, and free tools, generating 30% of HubSpot's content leads.
Fresenius Medical Care
Overhauled FMCNA.com to improve user experience, SEO, and content architecture, achieving 350k monthly visits and a 27% increase in organic traffic.
Hampton
Led Hampton go-to-market campaign across web, paid, and lead generation.
The Hustle
Led audience development for The Hustle. Grew the open rate by 8% and expanded into audio and video generating 500k deliveries per month.
Fresenius Kidney Care
Optimized local media campaigns with market intelligence, boosting leads by 32% YoY and cutting acquisition costs by 18%.
HubSpot Creators
Supported the launch of the Creators program and scaled across podcast, YouTube, and newsletters. Driving over 50% of the network’s reach and demand.
